Building systems to help people think clearly.
I started my career in graphic design, entered the world of web development and application programming, and integrated those skills with strategic thinking to build systems that help product builders think clearly and move intentionally.
For nearly 20 years…
- I've worked with agencies, startups, and large corporations.
- I've led design, engineering, and cross-functional product teams.
- I've built dozens of products from scratch and scaled existing ones.
- I've worked on consumer-facing apps (B2B, B2C) and internal applications.
- I've worked across sales, marketing, finance, design, engineering, and product.
I believe that…
- Clarity is cultivated, not found. Clarity emerges from an intentional process of transformation built on a deliberate structure, reflection, and iteration.
- Systems shape outcomes. The tools, processes, and emergent environments we create determine how people think, decide, and act.
- Principles create leverage. Principles are transferrable knowledge that apply across domains, which anchors focus, guides tradeoffs, and unlock creativity.
Right now...
My focus today centers around two living systems that reflect how clarity works at different levels: the Claritorium and Equilio. I share what I’m learning in my newsletter and apply these ideas in my daily work as VP of Product at Research Solutions.